LG has done it again with OLED C9 series TV - it is one of the best TVs currently on the market! Last year it was LG’s C8 OLED TV and one would not think that there was any way to improve it and make it better, however LG engineers had a lot to offer and made OLED C9 series stand out once again. I thought I would never say that, but I find this TV almost perfect in its design and function. First of all, I’ll throw some technical terms out there: HDMI 2.1, eARC, Variable Refresh Rate , HDR10 - all these are new upgrades and best of all, they futureproof this TV for the years to come. LG also improved and upgraded its Alpha 9 to Gen 2 processor which is responsible for image processing with the help of AI (artificial intelligence) as well as AI enabled sound improvements and even its smart functions are being AI analyzed (WebOS with ThinQ AI). Basically, all the above mentioned features make this TV produce superb image quality, amazing quality sound and ease of use in navigation whether you are you switching inputs or changing something in the Settings. I believe these are pretty important things as we are all looking for these features when buying a new TV. I am also impressed by the aesthetics, i.e. design of this TV: it has a very thin OLED panel that is supported by a pretty hefty stand that gives me a lot of confidence that this TV is very stable (last year model, not so much). Even the back panel looks very clean and has cable management system to make it all tidy. The stand itself with its angled edges does not protrude a lot and functions as a virtual 5.1 surround sound distributor as the speakers are located right above it, and man does this TV sound great! As I mentioned earlier, its WebOS has been improved and is easy to maneuver around, all your Apps, inputs are intelligently organized. To make it even easier to navigate menus, LG gives you their Magic Remote. Its rubbery button layout is nice and has Netflix, Amazon Prime Video devoted buttons to start up your movies. The Mic button activates Google Assistant and with the help of voice commands you can change channels, turn your TV off, check weather - the sky is your limit. And if you like Amazon Alexa, LG will be bringing an update later on to enable the assistant. Also support for Apple AirPlay 2 is coming later this year too. All in all, LG OLED C9 is an outstanding TV with superb PQ, pure blacks, popping colors, excellent off angle viewing, crisp sound and simply an engineering beauty. This review was done by an LG Insider.